Project required deep research into target group and designing an app that will work in party environment.
Cards with rhymes
Application imitates real freestyle battles, where 2 players need to improvise by rapping. Application Rap Battles makes this activity simple, by giving players random cards with rhymes
Game is changing the party into rap torunament that is easy for everyone - skills are not important, it's about good fun.
Connect 3-8 players on one party and segregate their gameplay.
Create app monetization model based on free and paid app version.
Spice up the gameplay, but make it smooth and understandable for new players
To better understand people that I design for I decided to do user research and investigate
context of using party apps.
To achieve it I did a number of studies and mapping of users. All that got me closer to the
With future app users. Talking with them to understand their attitude to party apps and what's the way they are playing them.
Testing with physical cards
Testing with physical cards that included rhymes. The outcome of this was better understanding flow of the game and how people react to it.
Creating user personas
Users of the app were divided into 3 groups, that are represented by personas.
Low fidelity wireframes
To come with with ideas fast and smoothly I used sketching low fidelity wireframes. Every next sketch was turning into better and more complex version and in the end it became real high-fidelity prototype, ready for testing.
Usability testing with prototype
Ready prototype was tested, using different scenarios. I tried to learn if it's easy for user to find certain options and if he knows what are the next steps to his goal. This type of testing helps to find gaps in User Experience.
Phase of user research helped me to understand their behavior and perspective.
All this knowledge was used in phase of designing UX and UI.
For app I also created Website. It's goal is to sign up for Rap Battles newsletter.
Website is currently in implementation phase.
What was successful
in this project?
Thank you for attention!
You need help in
Or see more of my work