User and Customer
Happy On is a new service of birthday, thematic rooms. Ideas for events are based on trends that teenagers love - for example games or social medias. For Happy On I designed branding (logo included), website with events booking and plan for customer service (customer experience).
Table of Contents
Perform User Research to understand client needs and his attitude.
Design friendly and consistent branding.
Deliver website with automatisation in the birthday booking process and friendly Customer Experience.
To understand my audience better, first I needed to learn more about them.
Ask about their experience with birthday parties services, their perspectives and pain points.
Understanding parents and teenagers by In-depth interviews. One of basic User Experience processes.
Creating user personas
Strategically mapping out the most important traits of clients, to be aware of them while designing.
I broke down clients into 2 personas - teenagers and parents.
Mapping customer journey through product
and his purchasing process.
Figuring out what customer is feeling and thinking on every phase of contact with the product, allows us to create experience, that is perfectly suited.
This is what Customer Experience is.
It's giving insights into new ways of finding clients, dealing with them correctly and making them come back.
This process created, among other things, how booking system works (we will cover this topic further).
Making client feel understood
Big part of familiar Customer Experience is a booking system that makes sure that client has all the information needed. Among other things, it send reminding SMS before event or sends ticket to party by email.
Automatisation and highest quality of service.
Designed system structures how client is finding Happy On, how marketing is giving him full information needed for decision and how client is dealt while using the service. This guarantee highest quality of service and clients comfort, who always has information up to date.
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in this project?
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